SAN FELIPE BREWING CO.

My first cross-border freelance project, crafting and refreshing the brand identity for San Felipe Brewing Company in Baja, Mexico.

This project was especially meaningful. San Felipe has held a special place in my heart since childhood, nestled between a rugged desert landscape and a palm-lined beach. The brewery is a local favorite, reflecting the vibrant spirit of San Felipe and the adrenaline of Baja's off-road racing culture. Known for quality and innovation, San Felipe Brewing Company offers a diverse lineup of handcrafted beers, from bold stouts to refreshing IPAs. The goal was to create an immersive brand experience that taps into the thrill of Baja desert racing and the unique coastal charm of San Felipe. I developed new beer labels for crowlers and growlers with a flexible sticker application for adding beer details. Hoodies, t-shirts, and stickers feature desert-inspired designs, while social media content evokes the area's unique character. Drawing from the iconic pillars that greet visitors to San Felipe, I used them as a central motif to unify the brand identity, celebrating this Baja gem and its desert spirit.