AUTODESK Design & Make Summit

In partnership with Sans Serif agency, I developed the full Design & Make Summit Playbook for Autodesk, a comprehensive creative system that outlined the visual identity and execution for this global thought leadership series. The playbook included core brand elements such as color, typography, layout, and visual IDs, along with applied systems across signage, digital marketing, wayfinding, social media, and event collateral. Working closely with the creative director, copywriter, and project management team, I joined Autodesk client meetings to align on strategy, voice, and execution. The foundational hero abstract imagery and secondary photography were thoughtfully cropped and treated to create visual variation across formats. I developed multiple compositions from the final selected assets using scale, placement, and contrast to support storytelling across booth backdrops, stage screens, badges, speaker templates, and registration materials. I also designed the PPT template used by all speakers at the summit to ensure clarity and consistency across presentations. This year’s creative system brought Autodesk’s Design & Make platform to life through themes of AI, data, and sustainability, connecting future-facing technology to real-world impact.